Campaign Design Contest Winner
Posted on 06/14/2012 @ 05:48 PM
Salomé Castro and Luis Fitch worked together to design an image to kick off the 2012 campaign for the American Latino Museum. Their design will be found on posters, t-shirts, and more at its unveiling on July 8th, 2012 in Las Vegas, NV at the Mandalay Bay Hotel and Casino.
The contest was the first of its kind for the Friends of the American Latino Museum, and it showed the tremendous support for the American Latino Museum campaign. It also revealed the immense talent of the Latino community as we received entries in graphic design, paintings, sketching, and needlework.
Salomé studied Fashion Design at Parson's School of Design in New York and obtained a degree in Graphic Design from Minneapolis Community and Technical College. Since then she has been doing freelance design work. Her work eventually led her to accept an internship with Luis Fitch at UNO Branding. As her final project for UNO Branding, Salomé accepted the Friends of the American Latino Museum's challenge and the public decided she had the best design. Her work will set the American Latino Museum campaign apart and lead it down the path toward its creation.
Luis Fitch is the founder and creative director for UNO Branding (www.unoonline.com). UNO Branding is a cross-cultural design agency that tries to work towards promoting brands that connect with Hispanic consumers. His work has been utilized by many companies including Target, Nike, and Best Buy. It is his and the company's belief that to advertise to the people one needs to know the people.