Ivelisse R. Estrada is Senior Vice President of Corporate and Community Relations for Univision Communications Inc. She is responsible for the overall development and coordination of community relations strategies for the Company including Univision and Telefutura Networks, Univision and Telefutura Television Groups, Univision Online and Univision Radio. She coordinates all philanthropic contributions and serves as a liaison between the Univision Companies and community organizations. Estrada also plans, directs and supervises the execution of the company’s national initiatives such as citizenship and voter registration efforts, and health and education projects.
Estrada worked with the National Association of Elected and Appointed Officials (NALEO) in an unprecedented national civic engagement campaign developed to inform, educate and motivate Hispanics to participate in the American political dialogue. “Ya es Hora. Ciudadanía” was done in collaboration with hundreds of Hispanic serving organizations across the U.S. and, in 2008, was honored with a Peabody Award. Launched in January 2007, the campaign mobilized more than one million eligible immigrants to apply for citizenship.
Previously, Estrada was Director of Corporate and Community Relations for Univision Television Group where she supervised the public affairs and community efforts of the company’s owned-and-operated stations. Prior to that she served as Director of Communications at KMEX-TV, Channel 34, the flagship station of the Univision Television Group, Inc. in Los Angeles.
Prior to joining KMEX-TV, Estrada served as an account supervisor with a Los Angeles public relations agency. Previously, she served as a Washington-based associate producer and on-air reporter for SIN national news, the predecessor of Univision.
In recognition of her efforts at Univision, Estrada has received several awards including the 2008 National Hispanic Medical Association “Hispanic Corporate Leadership Award,” 2007 “Latina Leader in Media” from the Congressional Hispanic Caucus Institute, “Spirit of Hope Award” of Hispanas Organized for Political Equality, “2002 Hall of Fame Honoree” of the Los Angeles Chapter of the National Association of Women Business Owners and the ”2002 Premio Award in Public Relations/Communications” of the Hispanic Public Relations Association. A native of Puerto Rico, Estrada earned her undergraduate degree in liberal arts, Magna Cum Laude, from Barnard College in New York City and Master’s degrees from Princeton University and Harvard University.
She belongs to several non-profit organization boards including the Women’s Leadership Board at Harvard’s Kennedy School of Government, the Board of Directors of The Partnership for a Drug-Free America, the Congressional Hispanic Caucus Institute, and the Smithsonian Latino Center. She also serves on the Excelencia in Education Honorary Board, the National Task Force on Early Childhood Education for Hispanics, the Corporate Board of Advisors of the Cuban American National Council and is a member of the International Women’s Forum where she serves in the Hall of Fame Task Force. She successfully completed the HACR-Harvard Latino Board Leadership Program.