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PUERTO RICAN COLLEGE STUDENT WINS 2014 NATIONAL AMERICAN LATINO MUSEUM DESIGN CONTEST

Third-Annual Contest Draws Thousands of Votes for Contestant Zuleyra Pérez of Moca, Puerto Rico

WASHINGTON, D.C. – At it's annual Cinco de Mayo celebration, the Friends of the American Latino Museum (FRIENDS) announced that Zuleyra Pérez of Moca, Puerto Rico won this year's Campaign Design Contest. As part of her winner’s package, Pérez received a trip to Washington, DC where she attended the announcement, met with leaders of the museum campaign, including FRIENDS Honorary Board Co-Chair and Commissioner Eva Longoria. Her design will be featured in FRIENDS' national media campaign. The design was chosen among six finalists by FRIENDS' supporters in a public vote that drew thousands.

"We are so proud of Zuleyra and all of our fantastic design contest participants," said Cid Wilson, chair of the FRIENDS. "The enthusiastic and ever-growing support from these artists, our contest voters, and our 380,000 online followers is humbling and exciting. We look forward to the day that the artistic and cultural history of American Latinos is on display for the nation in a museum in our capital."

Pérez, who has entered each annual contest since it began three years ago, said, "What convinced me to keep participating in the American Latino Museum Annual Campaign Design Contests each year is that it combines two of my passions: art and the pride I feel towards my Latino roots. I think this initiative is truly amazing and worthy of all types support."

Pérez is a student at the University of Puerto Rico in Aguadilla where she studies marketing and computerized systems of information. On May 1st, President of the University of Puerto Rico in Aguadilla José M. Planas Rivera, Ph.D. featured Pérez’s accomplishment in an official letter of recognition. She also operates her own design business, Zuleyra Pérez Graphic Designs. After graduating, she plans to work professionally with the visual image of companies through campaigns and other marketing strategies.

"Some the drawings and paintings I incorporated into the design were made by my late grandfather. They represent the importance of passion in any person’s life. Art is my passion and, like music and gastronomy, art is one the biggest factors that differentiates our Latino culture from other cultures. The reason I decided to incorporate some of my grandfather’s work is that he gave me the greatest gift I have ever received—the gift of art. So I wanted him to be a part of this," Pérez said of her winning design.  


Friends of the National Museum of the American Latino (www.americanlatinomuseum.org) Friends of the National Museum of the American Latino, Inc., a 501(c)(3) incorporated in Washington, D.C., strives to create a museum in our nation’s capital to educate, inspire and encourage respect and understanding of the richness and diversity of the American Latino experience within the U.S. and its territories by highlighting the contributions made by Latino leaders, pioneers and communities to the American way of life.

CONTACT:

Francella Chinchilla: (202) 587-4944
fchinchilla@rabengroup.com