Thousands of American Latino Museum Supporters Participate in Selection of Winning 2012 Campaign Design Contest
The winning design, by UNO Branding, will be represented by the company’s founder, Luis Fitch, at the official unveiling in Las Vegas during NCLR’s annual conference
WASHINGTON, D.C. – The Friends of the American Latino Museum (FRIENDS), a nonprofit organization exclusively committed to advancing the creation of a national American Latino Museum in our nation’s capital, concluded its first-ever Design Contest. After several thousand votes from across the country, FRIENDS announced the winning design submitted by UNO Branding (@UNOBranding) the team of Luis Fitch, Founder and Creative Designer, and graphic design intern, Salomé Castro from Minneapolis, MN. The team will attend the unveiling of their winning design in Las Vegas, NV on July 8, 2012 at the Mandalay Bay Hotel and Casino.
“We were overwhelmed by the outpouring of interest and creativity from designers, both seasoned and new talents, and we could not be more pleased with the talented team at UNO Branding,” said Jonathan Yorba, Chair, Friends of the American Latino Museum. “Most importantly, we are excited to use our platform to showcase this design to the hundreds of thousands of supporters nationwide as we continue our fundraising events and participate in the major Latino national conferences.”
The contest was announced in early May and out of more than sixty submissions, six finalists were selected by the Board of the FRIENDS (click here to view the finalists). After ten days and several thousand votes, the design submitted by UNO Branding received the most votes and was declared the winner. The winning design will be made available in poster form both online and for attendees of the NCLR conference in Las Vegas. See the winning design (click here for larger view):
The design contest revealed the incredible talent in the Latino community with entries from professional and burgeoning artists all over the nation. Designs came in the form of paintings, needlework, and graphic design. UNO Branding’s design resonated with the community with its message of inclusiveness and patriotism. The description stated that the design was a visual representation of the weaving of Latino culture with the United States of America.
UNO Branding Founder and Creative Director, Luis Fitch, stated, “At UNO Branding, we are very excited that our campaign design won. For us it is a great honor to help the Friends of the American Latino Museum continue to create awareness and support but mainly to accomplish the goal of one day having a museum to represent all Latinos in the U.S.”
Luis Fitch founded UNO Branding in 1999 with the goal of expanding the Hispanic branding and available creative options to the community. Fitch is a well-respected designer whose work has been profiled internationally, and he was noted as one of Graphic Design USA’s “Special People to Watch” and METRO Magazine’s “Twin Cities top creative minds” in 2009.
With over 260,000 supporters across Facebook, Twitter and our listserv, FRIENDS is exclusively committed to advancing the creation of a national American Latino Museum in our nation’s capital. Currently, FRIENDS is in full support of the Smithsonian American Latino Museum Act introduced by Senators Bob Menendez (D-NJ), Harry Reid (D-NV) and Marco Rubio (R-FL) in the Senate and Representatives Xavier Becerra (D-CA) and Ileana Ros-Lehtinen (R-FL) in the House of Representatives. This bill will designate a location on the national mall for the American Latino Museum and institute an 18-month planning and research period to create a fundraising and construction plan.
Friends of the National Museum of the American Latino (www.americanlatinomuseum.org) Friends of the National Museum of the American Latino, Inc., a 501(c)(3) incorporated in Washington, D.C., strives to create a museum in our nation’s capital to educate, inspire and encourage respect and understanding of the richness and diversity of the American Latino experience within the U.S. and its territories by highlighting the contributions made by Latino leaders, pioneers and communities to the American way of life.
Estuardo Rodriguez: (202) 631-2892
Laura Rodriguez: (310) 956-2425