FRIENDS Announces 2023 Design Contest Winner 

The Flyer’s Dance by Diana Reyes

Washington, D.C. — Today, Friends of the National Museum of the American Latino (FRIENDS) announced Diana Reyes as the winner of its 12th Annual Design Contest. Diana Reyes is an artist from Chicago and won for her submission titled The Flyer’s Dance, pictured above. 

Reyes was born in Puebla, Mexico. In 2013, she moved to Chicago, “achieving the dream of residing in this beautiful city.” 

“I’m a self-taught artist. My artwork is a celebration of life and color,” said Diana Reyes. “My focus is on composing surreal artwork through digital collage and/or with paper. I strive to combine photography, digital art, and art on canvas in an exciting and playful way,” she added. 

“The depths of Latino culture is built on the melodies of freedom that celebrates the vibrance of life. Our culture sings to us, calling us to a sacred place where heaven and earth meet and where we dance and play,” she explained. 

For 12 consecutive years, FRIENDS has organized a design contest and invited artists from across the country to share their talent with the Latino community. This year, FRIENDS received nearly 100 submissions from artists across the United States, and drew over 1,500 votes throughout the public voting period with Reyes’ design earning the highest number. The impressive voter engagement and numerous submissions continue to highlight the excitement around the future museum and celebrating our culture. 

“We’d like to congratulate Diana on winning this year’s design contest. Every year, we are pleased to see the number of submissions increase and are grateful to all who shared their art with our community,” said Estuardo V. Rodriguez, President & CEO of FRIENDS. “During Hispanic Heritage Month, may this design contest remind everyone of the beauty of our culture and our tireless dedication to advocating for the future National Museum of the American Latino to be built on the National Mall,” he added.  

Reyes is the winner of a $500 Target gift card for her design. Reyes’ design will be at the center of FRIENDS’ campaign materials, including posters, digital imagery, and other materials to support advocacy efforts to secure the best location for the future National Museum of the American Latino on the National Mall. 

The 2023 Design Contest was made possible by Target’s generous support.